Exclusive Algarve Villas - digital online property marketing to sell luxury real estate in Portugal
The innovation and implementation of new techniques for promoting luxury properties in the Algarve is an imperative and essential task for any real estate agency that wants to prosper in this increasingly competitive sector.
That is why at Exclusive Algarve Villas, we are always looking for new methods that enhance the exposure of our properties and allow us to easily reach our target audience, always keeping in mind the delivery of relevant content, not only through traditional means, but mostly through digital tools, since a large proportion of buyers begin their search online, according to data from the previous year.
For those who'd like to know more, below is a quick breakdown of our internal marketing strategies:
Digital marketing:
- Website - Works as the main source for property promotion, lead generation and brand positioning: we update our website regularly to ensure fast loading responses and mobile friendly compatibility;
- Blog and landing pages - They allow us to educate, inform and capture leads: we publish weekly blog posts with relevant SEO-focused content and local news; and we have developed dedicated landing pages for buying/selling in the Algarve as well as for investment guides;
- SEO (Search Engine Optimization) - Improves organic search visibility and drives traffic to the website: we are constantly working on keyword optimization, as well as technical and local SEO to reach a larger audience and ensure we appear at the top results of the search engines, guaranteeing maximum exposure and the best presentation for our properties;
- Real estate portals and SEM (Search Engine Marketing) - Drives traffic and lead generation through paid campaigns and adwords: we promote our properties in all the main national and international real estate portals; and we launch ads for the search and display network on Google Ads, with specific landing pages;
- Social Media - Helps us attract and nurture potential buyers through visual storytelling: we post new listings, market updates, expert tips, and more every week on our social media platforms (Instagram, Facebook and Linkedin); we are also present on Youtube, where we share high-quality professional video tours of our properties.
- Email marketing and content strategy - Helps establish authority and attract organic traffic through valuable content: in addition to the monthly newsletter with our newest listings and other relevant updates for our subscribers, we have also developed targeted buyer email campaigns.
- Affiliate Marketing - Allows us to increase reach and brand-awareness through referral partnerships: we offer referral bonuses to past clients and industry partners who recommend our services and bring us new leads.
Traditional marketing:
- For sale signs - our "For sale signs" are undoubtedly one of the best sources of lead generation, as the clients who contact us through these are already familiar with the property's location and are interested in it.
- Newspapers - we collaborate with local newspapers that publish our advertisements in their monthly editions, for both national and international audiences (SAPO; Portugal News; Tomorrow magazine; Portugal Resident, etc.).
- Outdoors billboards - we currently have 4 advertising billboards in strategically positioned locations throughout the Algarve, that increase brand-awareness.